Introducing Ingot: Convert More, Do Less

Josh Pollock - October 29, 2015

Recently I was setting up a MailChimp campaign and the MailChimp interface asked me if I wanted to run an A/B test. Of course I do, MailChimp. You’ve got to A/B test everything. I’ve been on the internet, I know that to be the truth.

So, I started setting up an A/B test for subject line, but then it occurred to me that I already did that. I wasn’t sure so I looked through my campaigns and found I was right. So then I set up another test of course, because thou shalt A/B test all the things. Then it came time to enter my from line, so I had to look up what had one last time.

This is why I never A/B test and I hardly ever read my Google Analytics — I don’t have time for that. Read it, analyze it, apply what I’ve learned on my site and then start the testing over again. I’m already doing too many things, I want to set up all of the different options and let my site figure out over time what converts best and use that.

So, speaking of doing too many things at once, I wrote that plugin.

Meet Ingot

 

Ingot LogoIngot is the “do less, convert more” tool that anyone who wants to make more sales, get more downloads, increase their email list subscribers needs without becoming an A/B testing expert, needs. It gives you a simple UI to set up a series of tests, and works to find the one that converts best, overall, based on browser type (mobile, desktop, etc) and refer.

For example, enter 7 options for a call to action button and Ingot will find the best one over time. On the other hand, if you are running an eCommerce site and want to find out what gives you the most revenue; lowering your prices 5%, raising them 10%, or maybe you raise only your highest price variant. It’s never been easier with Ingot.

We’re starting off with a WordPress plugin. Don’t worry, I’ve been paying attention at WordCamps and we’re already planning the WordPress-powered SASS service so you can Ingot on any website. Thank you WordPress REST API.

By the way notice the “we” in the above paragraph? My new year’s resolution for 2015 was to stop working alone. It’s the only new year’s resolution I ever took seriously, and it’s been the most fun. From CalderaWP to this new team, not working alone is a great thing.

Meet Team Ingot

These are new friends.

Earlier this year, in a wonderful spell of “Josh get out of the house, network, meet people!” I attended Tallahassee Startup Weekend. I ended up on a ten person team that proposed an social network for entrepreneurs. I know, silly idea, though maybe there is some room for innovation. But it was a good experience.

Afterwards, a few of us refined it, made an MVP, tested it a bit and confirmed the suspicion that it wasn’t a great. That’s OK. We were learning to work together and building a team. Ideas are cheap, teams are hard.

We’re down to three of us including me. The two partners I have for Ingot are awesome. If you’re reading this you’re likely one of the “WordPress people” in my life. So you probably don’t know my new friends, but I hope to introduce them to you at an upcoming WordCamp.

Andy Larreategui is doing our marketing and sales. He is a senior in Political Science at Florida State University. He’s the kind of guy you call when you need 1000 twitter followers real quick.

Christie Chirinos is driving the bus as our CEO. She has a B.S. & M.B.A. in Management from Florida State University. She currently works at the Community Animator at the Centre for Social Innovation in New York City.

Josh, What About All Your Other Things?

What about them?

CalderaWP isn’t going anywhere. Part of why Ingot is a thing is so I could get this idea out of my head without having to sell another product without being the operations, sales, marketing, etc. person for the company. That’s what I do in CalderaWP, David is the lead developer. It’s nice to be doing both in different contexts

And yes, I do a lot of stuff. Too much stuff? I don’t know, but I’m having fun finding out, and working on all these challenging new projects along the way.

Where Is Ingot Now?

It’s about to be on the sites of our beta testers.

Ingot is in beta mode. We’d love to show it to you and learn what else you think it should do.

If you are at WordCamp New York City this weekend, find me. I’ll introduce you to Christie and we’ll give you a demo. If you are headed to WordCamp Orlando in two weeks, find me. I’ll introduce you to Andy and we’ll give you a demo.

You can also go to our website IngotHQ.com to learn more and schedule a demo.