Earlier this week I wrote about turning frustrated users who need urgent support into community managers. I said that this is an important part of your content strategy. I believe this not only because it allows for your content, and your overall support system to be responsive to your user’s needs but because it’s an efficient way to generate content.
I love the saying “work smarter, not harder” as it translates to me into “work smarter, not longer” as I already work too many hours. One of the easiest ways to live up to this saying is making your content do multiple jobs.