Part support, part marketing, part education. I design systems that educate your users about what they can do with your WordPress product or service and how they can do it. Call it support, community management, user support experience, customer experience or whatever you want.
I call it community building.
In an open-source ecosystem like the WordPress ecosystem anyone can take your code and replicate your business plan, but they can't take your user-community. That is, if you take care of them.
Strengthen Your Place In The WordPress Ecosystem
Too often the true potential of a product is lost because of problems communicating its benefits in a way that users can understand. All the best coding in the world doesn't matter if no one understands them. That's why I think the best type of marketing is education
I translate between developer speak and I speak user speak.
I believe the systems that best suit your users' needs are those developed with your users. While I'm comfortable looking at analytics data, I'm more interested in engaging current, potential and lost users in actual conversation about their needs.
Co-designing support systems is not only effective but its efficient.
We call the WordPress Ecosystem an ecosystem because its an accurate metaphor. I understand how ecosystems work, and how to apply the metaphor to business because that's what I studied in for my bachelors and masters degree in environmental studies.
Build success the natural way: by creating strong relationships to other members of the ecosystem.